Communications and Social Media Specialist

Summary

Are you: an experienced technical writer looking to join a hi-tech company that appreciates your knowledge and talents? a marketing and communications consultant wanting to make the jump to full time web 2.0 writing? an experienced writer of creative advertising copy or articles for a large organization that doesn't get the power of the internet?

If you are looking for a real growth opportunity and challenge in the fast-paced world of web 2.0+ software applications, this is the Waterloo Region career opportunity you have been seeking.

Reporting to the Director, Marketing, the Communications & Social Media Specialist fills a new role in the marketing team to develop and implement IGLOO’s web communications strategies. You are passionate about the Internet and produce creative marketing and business writing both for print and on the web. A skilled SEO business copy writer/editor experienced in social media, Facebook, Twitter and blogs are not foreign terms to you. You will write web page content, short whitepapers, press releases, advertorials, research keywords, blog, comment, tweet, broadcast, write SEO copy, develop and manage social media content, and update our social networking presence on a daily basis.

Key Responsibilities

Guide and execute IGLOO’s web page strategy

Conduct, report and implement keyword research for marketing projects

Assist with defining and measuring SEO metrics and key performance indicators

Develop and circulate press releases and eNewsletters

Support ongoing media monitoring and reputation management

Set up, develop and manage blogs and social media profiles and presence Write landing pages for campaigns

Assist with creation of company marketing materials

Organize and execute client interviews where necessary

Meet deadlines in a fast-paced, dynamic environment

Knowledge, Skills and Abilities

Excellent SEO copy writing skills – concise, simple and effective

Deep understanding of and a keen interest in Internet marketing

Understanding of search engines, SEO, blogging and social media

Link Management and Link Building experience an asset

Marketing and corporate communications background

Press release or newsletter writing experience a must

Understanding of industry editing standards, i.e. Canadian Press style guidelines for online content.

Demonstrated long and short sales copy writing portfolio

Demonstrated ability to operate under pressure and meet deadlines

Ability to work independently on projects and also collaborate as a team member

Excellent analytical, organization and communication skills.

Qualifications

• Post-secondary education in marketing
• Five or more years experience in a communications role
• Two or more years experience in web communication strategies

About IGLOO

IGLOO Inc. (http://www.igloosoftware.com) is a market-leading software company that develops and markets online community and social networking solutions.
With about 50 people on our team so far, IGLOO offers all the benefits of a small company – great culture, lots of opportunities to learn, grow and make an impact – but with VC funding already in place and Jim Balsillie on our board of directors, we also have the strong foundation usually found in larger companies.